Rational behavior and econcomic behavior
George Katona
| Year of publication: |
2008
|
|---|---|
| Authors: | Katona, George |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 3-15
|
| Subject: | Verhaltensökonomik | Behavioral economics | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Psychological review ; 60 (1953), 5, pp. 307 - 318 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611109