Rational Versus Intuitive Gatekeeping : Escalation of Commitment in the Front End of NPD
| Year of publication: |
2018
|
|---|---|
| Authors: | Eliëns, Ramon ; Eling, Katrin ; Gelper, Sarah ; Langerak, Fred |
| Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 0737-6782, ZDB-ID 2012544-6. - Vol. 35.2018, 6 (06.07.), p. 890-907
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jpim.12452 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012094783