Rationale of Push and Pull Theory Through IT in Tourist Motivations and Destination Attributes : A Case Study of Mcleodganj (HP) As Tourist Destination

Tourism is one of the most attractive as well as growing businesses of the 21st Century. It has ample employment opportunities for an individual as well as revenue generation for the host destination. Push and Pull factors are comprised of the attributes of both tourists as well as the destination. The travel motivation of the tourists basically gives the Push factor for the tourism whereas the special attribute or attraction at destination act as Pull factor for the tourist to visit that place. There could be so many motivations for the tourists to travel a particular destination but the present research paper focuses on travelling for the sake of religious purpose how IT is playing its important role. In this, Mcleodganj being a peaceful place, tourists wish to visit this enchanting tourist spot for both Buddhism as well as Hinduism. With the help of this paper the tourist motivations and the destination attributes with the help of IT that motivate the tourists to visit Mcleodganj with respect to Religious tourism have been identified. This paper also attempts to throw light upon the stakeholder approach with respect to religious tourism in Mcleodganj. For that purpose, 2 questionnaires have been used, one for study the tourism motivation and other to identify the religious destination attributes. The result showed that Mcleodganj is a religious tourism destination having wide range of religious places for both Buddhists as well as Hindus. The paper puts a model depicting the factors contributing to Religious tourism decision making process