Re-cognising the interactive space : marketing for social transformation
Terry Nolan; Richard J. Varey
| Year of publication: |
2014
|
|---|---|
| Authors: | Nolan, Terry ; Varey, Richard J. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 4, p. 431-450
|
| Subject: | Nonlinear rationality | socialmarketing | societal complexity | sustainability | systems thinking | world views | Sozialer Wandel | Social change | Systemtheorie | Systems theory | Nachhaltige Entwicklung | Sustainable development | Welt | World | Nachhaltigkeit | Sustainability | Komplexe Systeme | Complex systems | Rationalität | Rationality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346936