Re-conceptualizing Marketing: An Interview with Philip Kotler
| Year of publication: |
1994
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| Authors: | Kotler, Philip ; Stonham, Paul |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 12.1994, 4, p. 353-361
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