Re-Engineering the Sense of Self: the Manager and the Management Guru
Conventional explanations of the enormous popularity of management gurus have centred on the need for managers to find relatively quick and simple solutions to their organizations' complex problems and the gurus' adeptness with marketing technology to promote these solutions. A few writers have also recognized the role that management gurus play in responding to managers' needs to make sense of themselves. Management gurus appeal to the manager's social or externally directed esteem needs by legitimating and celebrating the manager's role in society. the spiritual and charismatic quality of the gurus' work resonates with the manager's personal or internally driven needs by providing a sense of hope and purpose. Copyright 1996 Basil Blackwell Ltd.
Year of publication: |
1996
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Authors: | Jackson, Bradley G. |
Published in: |
Journal of Management Studies. - Wiley Blackwell, ISSN 0022-2380. - Vol. 33.1996, 5, p. 571-590
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Publisher: |
Wiley Blackwell |
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