Re-examining the roles of experience quality at festivals : a comparative analysis using SEM and fsQCA
Year of publication: |
2023
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Authors: | Saha, Parmita ; Nath, Atanu ; Sit, Kokho |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 5, p. 1802-1823
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Subject: | Behavioral intention | Experience marketing | Experience quality | FsQCA | Perceived value | Experiment | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Großveranstaltung | Big event |
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