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Re-examining utopia in contemporary consumption : conceptualization and implications for marketing

Aleksandrina Atanasova
Year of publication:
2021
Authors: Atanasova, Aleksandrina
Subject: Utopia | Liquid consumption | Desire | Escape | Experiential consumption | Retailing | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Einzelhandel | Retail trade | Konsumtheorie | Consumption theory | Konsum | Consumption
freely available
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