Re-negotiating and re-affirming in cross-border marketing processes: A learning-based conceptual model and research propositions
| Year of publication: |
2000
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|---|---|
| Authors: | Halliday, Sue Vaux ; Cawley, Richard |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 38.2000, 8, p. 584
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