Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Linwan Wu and Naa Amponsah Dodoo
| Year of publication: |
2017
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|---|---|
| Authors: | Wu, Linwan ; Dodoo, Naa Amponsah |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 4, p. 592-613
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| Subject: | meaningful advertising | moral virtues | life meaning | elevation | empathy | achievement | benevolence | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Emotion | Ethik | Ethics | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1297978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799287