Reaching the international consumer : an assessment of the international direct marketing environment
Year of publication: |
2011
|
---|---|
Authors: | Wilkinson, Timothy J. ; McAlister, Anna R. ; Widmier, Scott |
Published in: |
Staying of top : crucial issues for international business in the 21st century. - Santa Barbara, Calif. [u.a.] : Praeger. - 2011, p. 71-93
|
Subject: | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Betriebliches Umfeld | Business environment | Internationaler Markteintritt | International market entry |
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