Reading between the vines : analyzing the readability of consumer brand wine web site
Adam J. Mills and Leyland Pitt; Setayesh Sattari
| Year of publication: |
2012
|
|---|---|
| Authors: | Mills, Adam J. ; Pitt, Leyland F. ; Sattari, Setayesh |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 24.2012, 3, p. 169-182
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| Subject: | Weinhandel | Wine trade | Markenführung | Brand management | Website | Benutzerfreundlichkeit | Usability | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009621102