Real quality: Does the future of TQM depend on internal marketing?
| Year of publication: |
2006
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|---|---|
| Authors: | Longbottom, David ; Osseo-Asare, Augustus ; Chourides, Pieris ; Murphy, William |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 17.2006, 6, p. 709-732
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