Real-time analysis on finding significance of data mining on CRM of service sector organisations : an Indian perspective
Vishal Bhatnagar; Jayanthi Ranjan; Raghuvir Singh
| Year of publication: |
2011
|
|---|---|
| Authors: | Bhatnagar, Vishal ; Ranjan, Jayanthi ; Singh, Raghuvir |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 2, p. 171-201
|
| Subject: | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business | Data Mining | Data mining | Rechnerbetrieb | Computer operations | Dienstleistungssektor | Service industry | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009297339