Real-time big data processing for instantaneous marketing decisions : a problematization approach
Year of publication: |
2020
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Authors: | Jabbar, Abdul ; Akhtar, Pervaiz ; Dani, Samir |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 558-569
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Subject: | Real-time processing | Batch processing | Internet of things | Social media | Programmatic marketing | Decision making | Big data | Problematization | Big Data | Social Web | Social web | Internet der Dinge | Data Mining | Data mining | Online-Marketing | Internet marketing | Entscheidung | Decision | Management-Informationssystem | Management information system | Prozessmanagement | Business process management | Datenverarbeitung | Data processing | Marketing |
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