A real-world perspective : building and executing an integrated customer engagement roadmap that bridges the gaps in traditional medical device development processes
Seth J Goldenberg and Jeff Gravagna
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Goldenberg, Seth J. ; Gravagna, Jeff |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 16.2017, 2, p. 41-49
|
| Subject: | Medical devices | medical technology | strategy | marketing communication | publication strategy | claims matrix | reimbursement | outcomes-based reimbursement | launch strategy | Medizintechnik | Medical technology | Marketingmanagement | Marketing management | Medizinprodukteindustrie | Medical device industry | Gesundheitswesen | Health care system | Strategisches Management | Strategic management | Medizinprodukt | Medical device | Gesundheitskosten | Health care costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1745790418770598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011977414