Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
Year of publication: |
2013
|
---|---|
Authors: | Habel, Cullen ; Lockshin, Larry |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 9, p. 1448-1456
|
Publisher: |
Elsevier |
Subject: | Market modeling | Loyalty | NBD-Dirichlet | Double jeopardy | Marketing theory |
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