Reassessing research on marketing channel strategies in the internet era : opportunities, challenges, and responses

Yi Liu and Hengyuan Zhang

Year of publication:	2022
Authors:	Liu, Yi ; Zhang, Hengyuan
Published in:	Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 5.2022, 1, p. 81-91
Subject:	Dilemmas \| Literature review \| Marketing channel strategy \| Offline \| Online \| Vertriebsweg \| Distribution channel \| Internet \| Marketingmanagement \| Marketing management \| Electronic Commerce \| E-commerce \| Bibliometrie \| Bibliometrics

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