Rebranding strategy in the international context : the role of country image
Year of publication: |
2015
|
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Authors: | Zghidi, Afef Ben Youssef ; Mida, Faouzia ; Zaiem, Imed |
Published in: |
International journal of diplomacy and economy. - Olney : Inderscience, ISSN 2049-0887, ZDB-ID 2727590-5. - Vol. 2.2015, 4, p. 330-350
|
Subject: | rebranding strategy | international context | country image | attitude towards rebranding | customer-based brand equity | brand loyalty before rebranding | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
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