Recall of preshow cinema advertising : a message processing perspective
Year of publication: |
2013
|
---|---|
Authors: | Wilson, Rick T. ; Till, Brian |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 1, p. 1-21
|
Subject: | Kino | Movie theatre | Werbung | Advertising | Branchenentwicklung | Sector development | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
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