Recall of radio advertising in low and high advertising clutter formats
| Year of publication: |
2006
|
|---|---|
| Authors: | Riebe, Erica ; Dawes, John |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 25.2006, 1, p. 71-86
|