Receiver response to referral reward programs in social networks
Qi Wang, Yunxia Mao, Ji Zhu, Xiaohang Zhang
| Year of publication: |
September 2018
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|---|---|
| Authors: | Wang, Qi ; Mao, Yunxia ; Zhu, Ji ; Zhang, Xiaohang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 3, p. 563-585
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| Subject: | Receivers' responses | Online social networks | Tie strength | Behavioral norms | Soziales Netzwerk | Social network | Social Web | Social web | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s01660-017-9271-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901683