Receiver responses to rewarded referrals : the motive inferences framework
Peeter W. J. Verlegh; Gangseog Ryu; Mirjam A. Tuk; Lawrence Feick
| Year of publication: |
2013
|
|---|---|
| Authors: | Verlegh, Peeter W. J. ; Ryu, Gangseog ; Tuk, Mirjam Alexandra ; Feick, Lawrence |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 6, p. 669-682
|
| Subject: | Word of Mouth | Referral | Reward Program | Motive Inference | Tie Strength | Virales Marketing | Viral marketing | Motivation | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive | Leistungsmotivation | Work motivation | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209584