Recent developments in the measurement of advertising effectiveness: The third generation
Year of publication: |
1995
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Authors: | Hansen, Flemming |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 23.1995, 4, p. 259-269
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