Reception and effect : recent empirical and theoretical developments
Alan G. Sawyer
| Year of publication: |
1977
|
|---|---|
| Authors: | Sawyer, Alan G. |
| Published in: |
Consumer and industrial buying behavior. - New York [u.a.] : North-Holland Publ. Co., ISBN 0-444-00230-8. - 1977, p. 229-242
|
| Subject: | Absatztheorie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002739509