Reciprocal effects of media extensions
Ya-Ching Lee
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Ya-Ching |
| Published in: |
Eurasian business review. - Cham : Springer, ISSN 1309-4297, ZDB-ID 2765312-2. - Vol. 1.2011, 1, p. 54-72
|
| Subject: | reciprocal effect | brand extensions | parent brand | brand dominance | brand ownership | Markentransfer | Brand extension | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010369978