Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study
Year of publication: |
2023
|
---|---|
Authors: | Jamil, Raja Ahmed ; Qayyum, Abdul |
Subject: | Confirmation bias | longitudinal study | online trust | signaling theory | word of mouse | Vertrauen | Confidence | Längsschnittanalyse | Longitudinal analysis | Electronic Commerce | E-commerce | Signalling | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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