Reciprocity as a key stabilizing norm of interpersonal marketing relationships : scale development and validation
Simon J. Pervan; Liliana L. Bove; Lester W. Johnson
| Year of publication: |
2009
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| Authors: | Pervan, Simon J. ; Bove, Liliana L. ; Johnson, Lester W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 1, p. 60-70
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| Subject: | Lieferantenmanagement | Supplier relationship management | Austauschtheorie | Social exchange theory | Messung | Measurement | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810418