Reclaiming the future : understanding customer forgiveness of service transgressions
Year of publication: |
2019
|
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Authors: | Tsarenko, Yelena ; Strizhakova, Yuliya ; Otnes, Cele |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 2, p. 139-155
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Subject: | customer forgiveness | transformative services | failure | satisfaction | recovery | well-being | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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