Recognizing opportunities and diffusing innovations : benefitting from generation web 2.0
Jan Kratzer; Christopher Lettl
| Year of publication: |
2011
|
|---|---|
| Authors: | Kratzer, Jan ; Lettl, Christopher |
| Published in: |
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus. - Künzelsau : Swiridoff, ISBN 3-89929-207-3. - 2011, p. 25-40
|
| Subject: | Innovationsmanagement | Innovation management | Innovationsdiffusion | Innovation diffusion | Meinung | Opinion | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938735