Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Year of publication: |
2021
|
---|---|
Authors: | Ghoshal, Abhijeet ; Mookerjee, Vijay S. ; Sarkar, Sumit |
Subject: | duopoly | game theory | online cross-selling | online pricing | online targeting | personalization | Recommender systems | Personalisierung | Personalization | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Spieltheorie | Game theory | Duopol | Duopoly | Beziehungsmarketing | Relationship marketing | Preiswettbewerb | Price competition | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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