Reconceptualizing value creation : exploring the role of goal congruence in the co-creation process
Margaret L. Sheng, Natalia Natalia, C.Y. Hsieh
| Year of publication: |
2022
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|---|---|
| Authors: | Sheng, Margaret L. ; Natalia, Natalia ; Hsieh, C. Y. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-14
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| Subject: | Customer satisfaction and loyalty | Customer value | Goal congruence | Organizational socialization | Service dominant logic | Value in use | Kundenwert | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebswirtschaftliches Ziel | Corporate objective | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209712