Reconnecting and reconceiving the marketplace ; Part 2 of 2
| Year of publication: |
[2023]
|
|---|---|
| Other Persons: | Umashankar, Nita (ed.) ; Lisjak, Monika (ed.) |
| Institutions: | AMA Winter Academic Conference <2023, Online> ; AMA Winter Academic Conference <2023, Nashville, Tenn.> ; American Marketing Association (issuing body) |
| Published in: |
Reconnecting and reconceiving the marketplace ; Part 2 of 2
|
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Digitalisierung | Digitization | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Verkauf | Selling | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, Seite 727-1455 Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-7190-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286558