Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement
| Year of publication: |
2006
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|---|---|
| Authors: | Salzberger, Thomas ; Sinkovics, Rudolf R. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 4, p. 390-417
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