Redefining Home Delivery System : Customers’ Perception Towards Dunzo Mobile Application with Special Reference to Chennai City

Augmentation of the economy, assisted by the progression of advanced digital technologies, has contributed to the boundless growth of the consumer services industry in India. Lately, this sector has witnessed the emanation of new players like DUNZO, with already established players like BIG BASKET and GROFERS remodeling their business models to get their position secured. DUNZO, headquartered in Bengaluru provides delivery services in cities like Bengaluru, Delhi, Gurgaon, Pune, Noida, Chennai, Mumbai and Hyderabad. The study intends to dig deep into the influence of DUNZO on customers’ buying decision and to delve into the problems confronted by DUNZO. Over these years, DUNZO has come into the limelight, emerging in as the virtual supermarket at the fingertips of the consumers