Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Carlos J. Torelli, Rohini Ahluwalia, Shirley Y. Y. Cheng, Nicholas J. Olson, Jennifer L. Stoner
| Year of publication: |
June 2017
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|---|---|
| Authors: | Torelli, Carlos J. ; Ahluwalia, Rohini ; Cheng, Shirley Y. Y. ; Olson, Nicholas J. ; Stoner, Jennifer L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 1, p. 44-61
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| Subject: | culture | brand preferences | cultural symbolism | cultural distinctiveness | in-group bias | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kultur | Culture | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763790