Redefining service quality scale with customer experience quality scale : a critical review
Atul Gupta
| Year of publication: |
2016
|
|---|---|
| Authors: | Gupta, Atul |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 25.2016, 1, p. 48-64
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| Subject: | service quality | customer experience quality | EXQ | customer satisfaction | service experience | customer loyalty | service quality scale | SERVQUAL | word of mouth | Indian retail banking sector | perceived value | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Indien | India | Privatkundengeschäft | Personal banking | Messung | Measurement | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011593379