Redesign and management of marketing strategies using FRA profitability analysis : a case of a mail-order company under turnaround process
Shuhei Kawata, John Hatzinikolakis, Takeshi Saito and Kaori Yamawaki
| Year of publication: |
2019
|
|---|---|
| Authors: | Kawata, Shuhei ; Hatzinikolakis, John ; Saito, Takeshi ; Yamawaki, Kaori |
| Published in: |
Fixed revenue accounting : a new management accounting framework. - Singapore : World Scientific, ISBN 978-981-323-725-4. - 2019, p. 19-33
|
| Subject: | Key-Account-Management | Key account management | Kundenanalyse | Customer analysis | Online-Marketing | Internet marketing | Distanzhandel | Distance selling | Medizinprodukt | Medical device | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966601