Reducing Automobile Dependency on Campus Using Transport Demand Management: A Case Study for Quebec City

In this article we evaluate the impacts of travel demand management strategies to reduce the share of automobiles as a commuting mode by using stated preference data. The analysis is carried out on university members in Quebec City. We measure the impact of travel time and cost as well as attitudes toward automobiles, transit, and the environment. We find elasticities with respect to time and cost that are low, implying that large changes in the characteristics of commuting modes are required to have a noticeable impact. We find, however, that combining several policy interventions is more effective.