Reducing dissonance: closing the gap between projected and attributed identity
Samia Chreim
| Year of publication: |
2002
|
|---|---|
| Authors: | Chreim, Samia |
| Published in: |
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives. - London [u.a.] : Routledge, ISBN 0-415-28204-7. - 2002, p. 75-90
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001725508