Reducing the bias in online reviews using propensity score adjustment
Year of publication: |
2024
|
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Authors: | Han, Saram ; Mikhailova, Daria |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 65.2024, 4, p. 429-441
|
Subject: | selection bias | online reviews | text analyses | propensity score adjustment | Systematischer Fehler | Bias | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Schätztheorie | Estimation theory |
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