Reexamining the link between customer orientation and business performance : the role of information systems
Zhen Zhu and Cheryl Nakata
| Year of publication: |
2007
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|---|---|
| Authors: | Zhu, Zhen ; Nakata, Cheryl |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 15.2007, 3, p. 187-203
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| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003745457