Reexamining the market share-customer satisfaction relationship
Year of publication: |
2013
|
---|---|
Authors: | Rego, Lopo L. ; Morgan, Neil A. ; Fornell, Claes |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 5, p. 1-20
|
Subject: | customer satisfaction | market share | marketing performance | empirical generalizations | brand portfolio | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Marktanteil | Market share | Marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Portfolio-Management | Portfolio selection |
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