REFEREED PAPERS - The R and D-Marketing interface and single informant bias in NPD research: An illustration of a benchmarking case study The case study demonstrates possible bias in the use of data from a single informant and yields major implications for future new product development (NPD) research
| Year of publication: |
1998
|
|---|---|
| Authors: | Ernst, Holger ; Teichert, Thorsten |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 18.1998, 12, p. 721-740
|