Reference group: key challenge for Indian rural consumer's buying patterns for health and hygiene product (handwash)
Ali Abbas Rizvi, Arun Bhadauria, Bimal Jaiswal
| Year of publication: |
2022
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|---|---|
| Authors: | Rizvi, Ali Abbas ; Bhadauria, Arun ; Jaiswal, Bimal |
| Published in: |
Finance India : the quarterly journal of Indian Institute of Finance. - Greater Noida, UP : [Verlag nicht ermittelbar], ISSN 0970-3772, ZDB-ID 1130817-5. - Vol. 36.2022, 4, p. 1471-1492
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| Subject: | Rural buyer | Hand hygiene | Reference group | Buying patterns | Social identity theory | Indien | India | Konsumentenverhalten | Consumer behaviour | Ländlicher Raum | Rural area | Hygiene | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340862