Reflecting uses and gratification 2.0 perspective into Over-the-top (OTT) consumption : role of collaboration design and cross platform navigability
Garima Malik and Pratibha Singh
| Year of publication: |
2024
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|---|---|
| Authors: | Malik, Garima ; Singh, Pratibha |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 45.2024, 4, p. 485-512
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| Subject: | brand engagement | brand stickiness | collaboration design | Gamification | OTT | UGT 2.0 | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Markenartikel | Brand | Social Web | Social web | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2024.2428521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015182976