Reflections and reviews : an English teacher looks at branding
Year of publication: |
2009
|
---|---|
Authors: | Twitchell, James B. |
Published in: |
The advertising and consumer culture reader. - New York, NY [u.a.] : Routledge, ISBN 0-415-96329-X. - 2009, p. 227-236
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Markenartikel | Brand | Nationalkultur | National culture |
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