Reflections - MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
| Year of publication: |
2006
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| Authors: | Jahar, Gita Venkataramani ; Maheswaran, Durairaj ; Peracchio, Laura A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 1, p. 139
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