Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Cindy Lombart, Blandine Labbé-Pinlon, Marc Filser, Blandine Antéblian, Didier Louis
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Lombart, Cindy ; Labbé-Pinlon, Blandine ; Filser, Marc ; Antéblian, Blandine ; Louis, Didier |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 42.2018, p. 117-132
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| Subject: | Regional products | Assortment | Merchandising | Retailer's local image | Loyalty toward regional products | Loyalty toward the store | Beziehungsmarketing | Relationship marketing | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Zielgruppe | Target group | Räumliche Verteilung | Spatial distribution | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011826078