Regulation of soft issues in advertising in Confucian societies : a comparative examination
Zhihong Gao and Joe H. Kim
| Year of publication: |
2009
|
|---|---|
| Authors: | Gao, Zhihong ; Kim, Joe H. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 1, p. 76-92
|
| Subject: | Werbewirtschaft | Advertising industry | Regulierung | Regulation | Konfuzianismus | Confucianism | Ostasien | East Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821146